nicocarrasco.dev
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About me

I'm Nicolás. I live in Santiago, Chile. For just over a decade I've been building things on the internet — sites, apps, digital products — and helping teams keep tech and business moving together.

I'm a software engineer by training. Day to day I move between code, data and product decisions. I'm drawn to the place where marketing and technology meet (what people now call MarTech): designing how a company tells its own story online, and making sure that story actually works technically.

And before any of that: I have a beautiful family — a girl 👧, two boys 👦👦 and a cat 🐈.

What I'm doing now

Three fronts. Apollo.TI is my own consultancy — software, cybersecurity and digital forensics. sUPs is an agency I started with partners, helping content creators and the live-music scene in Chile. And as Head of Digital Marketing at RedSalud, I run part of the national digital strategy.

Soon joining the Chilean Judiciary as a digital forensics expert; in recent years I've been working privately in that same field.

Before that

Disney, Fox and CDF. At Disney LATAM, almost four years in digital strategy for regional advertisers — custom plans, ongoing advisory, post-campaign analysis. Earlier, at Fox and CDF, I moved between scheduling, operations and internal automation. And my very first job, at 15, was flipping burgers at McDonald's.

Worth mentioning

Leading the relaunch of redsalud.cl is one of the projects I'm most proud of. It's now one of Chile's most-visited health sites.

I've been a technical advisor for TV reporting at TVN (Informe Especial) and Chilevisión when they needed expert opinion on cybersecurity, and I worked as an advisor at Chile's Ministry of Interior under the Piñera administration.

Toolbox

TypeScript · Node · Astro · React · Python · SQL · Cloudflare · AWS · Burp · Metasploit · GA4 · GTM · LLMs / RAG / automation.

Education

  • Software Engineering, UTFSM (2020–2024).
  • Programmer Analyst, INACAP (2018–2020).
  • Certified Ethical Hacker (CEH), SCRUM Foundation, Google Analytics.

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